||[Jun. 26th, 2008|12:39 am]
I shouldn't love it, but I rather do.|
Yeah, Coldplay. Sometimes Chris Martin can write a hook that sinks into your brain for DAYS and you find yourself singing it for weeks at a time. Clocks was like that. So was that White Shadows song from X&Ys or whatever that album was called. Now I'm into the stupid iPod commercial song.
I'm a bit torn about using music for commercial purposes. I suppose I'm torn about everything - I'm a fucking libra. Still, I wonder how much it is a 'sell out' for music to be used in advertisements when music does, as Michael has written so eloquently, provide the light you cannot resist. Humans are inately looking for the best way to make a buck, and as somewhat of a salesperson for, well, my own points of view, I find sometimes music is the way in the door.
I so respect R.E.M. for not selling their music but I can't diss Moby for marketing the hell out of Play. I knew every song from that album from ads long before I bought the damn thing... but I bought the album because the songs were so damn catchy not because they were selling products. I think Porcelin was used to sell Nissans and, well, I drive a beat up Chevy when I drive at all, so that ought to tell you how well THAT worked.
ANNNNyway. Coldplay was just on the Daily Show and Chris Martin looked high on music or something. I don't know. As a former imbiber of illicit substances, I can honestly say he didn't look quite like anything I've taken but he wasn't not on something either. He hit the notes, though, and I gotta say, the new material is damn catchy.